Practical writing on social media, websites, and outreach for research labs, aimed at PIs and lab managers.https://yourlabmarketing.com/https://yourlabmarketing.com/blog/how-to-know-its-time-to-redesign-the-lab-website/https://yourlabmarketing.com/blog/how-to-know-its-time-to-redesign-the-lab-website/Most labs either never redesign or do it too often. A few concrete signs tell you which situation you're actually in.Wed, 16 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/is-threads-worth-it-for-a-lab/https://yourlabmarketing.com/blog/is-threads-worth-it-for-a-lab/Threads is easy to set up and easy to ignore afterward. Here's when it's actually worth the extra account.Tue, 15 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/when-a-null-result-is-worth-posting/https://yourlabmarketing.com/blog/when-a-null-result-is-worth-posting/Most labs only post about wins. A well-framed null result can build more trust with the right audience than another announcement.Mon, 14 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/press-release-your-press-office-will-use/https://yourlabmarketing.com/blog/press-release-your-press-office-will-use/Most lab-written press releases get rewritten from scratch or ignored. A few changes make a press officer's job easy enough to say yes.Sun, 13 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/one-platform-done-well-beats-three-done-badly/https://yourlabmarketing.com/blog/one-platform-done-well-beats-three-done-badly/Most labs spread thin across every platform at once and post well on none of them. Narrowing down usually works better.Sat, 12 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/a-system-for-lab-photos-youll-use/https://yourlabmarketing.com/blog/a-system-for-lab-photos-youll-use/Most labs have hundreds of photos scattered across phones and drives, and use none of them. A small system fixes that.Fri, 11 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/recruiting-undergrads-through-social-media/https://yourlabmarketing.com/blog/recruiting-undergrads-through-social-media/Most undergrad recruiting still runs through department fliers and cold emails. Social media reaches a lot of the students those miss.Thu, 10 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/preprint-announcement-posts-done-right/https://yourlabmarketing.com/blog/preprint-announcement-posts-done-right/Announcing a preprint is trickier than announcing a published paper. Here's how to do it without overclaiming or underselling.Wed, 09 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/website-metrics-that-matter-for-a-lab/https://yourlabmarketing.com/blog/website-metrics-that-matter-for-a-lab/Most analytics dashboards show numbers that don't mean anything for a research lab. Here's what's worth actually checking.Tue, 08 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/google-business-profile-for-a-lab/https://yourlabmarketing.com/blog/google-business-profile-for-a-lab/Google Business Profiles are for restaurants and dentists, not labs — except they quietly help with a few things labs actually care about.Mon, 07 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/what-to-post-from-a-conference/https://yourlabmarketing.com/blog/what-to-post-from-a-conference/Conference posting is either silence or an overwhelming stream of every talk attended. There's a better middle path.Sun, 06 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/writing-lab-member-bios/https://yourlabmarketing.com/blog/writing-lab-member-bios/Most lab website bios are a pasted-in CV summary. A better format takes ten minutes and reads like an actual person.Sat, 05 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/media-kit-before-a-paper-drops/https://yourlabmarketing.com/blog/media-kit-before-a-paper-drops/When a journalist emails asking for a photo, most labs scramble. A five-minute media kit prevents that.Fri, 04 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/lab-newsletter-people-actually-open/https://yourlabmarketing.com/blog/lab-newsletter-people-actually-open/Most lab newsletters go straight to the archive folder. Here's what separates the ones people read from the ones they don't.Thu, 03 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/should-your-lab-be-on-tiktok/https://yourlabmarketing.com/blog/should-your-lab-be-on-tiktok/TikTok works for some labs and wastes time for most. A practical way to decide before you create the account.Wed, 02 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/repurpose-one-paper-into-a-month-of-content/https://yourlabmarketing.com/blog/repurpose-one-paper-into-a-month-of-content/One paper holds more than one post. A practical way to spread a single result across weeks without repeating yourself.Tue, 01 Sep 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/what-a-labs-about-page-should-say/https://yourlabmarketing.com/blog/what-a-labs-about-page-should-say/Most lab about pages restate the homepage in more words. A guide to what the page is for, and what belongs on it instead.Mon, 31 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/x-thread-that-doesnt-flop/https://yourlabmarketing.com/blog/x-thread-that-doesnt-flop/Most research threads on X lose readers by the third post. A practical structure for threads people finish.Sun, 30 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/linkedin-company-page-or-personal-profile/https://yourlabmarketing.com/blog/linkedin-company-page-or-personal-profile/Most labs default to a company page without deciding on purpose. A practical guide to choosing between the two.Sat, 29 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/paper-gets-media-attention/https://yourlabmarketing.com/blog/paper-gets-media-attention/A journalist calls, or a result starts spreading online. A practical guide for a lab that wasn't expecting the attention.Fri, 28 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/announcing-a-grant/https://yourlabmarketing.com/blog/announcing-a-grant/A grant announcement doesn't need the university's press release voice. A plainer version reads better and takes less time to write.Thu, 27 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/instagram-for-a-research-lab/https://yourlabmarketing.com/blog/instagram-for-a-research-lab/Instagram rewards visual material a lab already has lying around. A practical guide to what's worth posting and what to skip.Wed, 26 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/lab-recruiting-post-that-works/https://yourlabmarketing.com/blog/lab-recruiting-post-that-works/Most 'join our lab' posts filter nobody. A practical guide to writing one that brings in fewer, better-matched applicants.Tue, 25 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/what-ai-can-draft-for-your-lab/https://yourlabmarketing.com/blog/what-ai-can-draft-for-your-lab/A practical line between what an AI draft handles well for a research lab's content, and what still needs a person who understands the work.Mon, 24 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/five-outreach-habits-that-work/https://yourlabmarketing.com/blog/five-outreach-habits-that-work/The habits that separate labs with an active public presence from labs that mean to have one. None of them require a marketing background.Sun, 23 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/how-often-should-a-lab-website-get-updated/https://yourlabmarketing.com/blog/how-often-should-a-lab-website-get-updated/Not a fixed schedule. A list of the specific events that should trigger an update, so nothing sits stale for a year.Sat, 22 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/hire-a-social-media-manager-or-diy-it/https://yourlabmarketing.com/blog/hire-a-social-media-manager-or-diy-it/The real cost of running a lab's social accounts yourself, compared against a lab's discretionary budget, without the sales pitch.Fri, 21 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/broader-impacts-web-presence/https://yourlabmarketing.com/blog/broader-impacts-web-presence/NSF reviewers weigh broader impacts as its own criterion. A lab's website and social accounts are where that claim gets checked.Thu, 20 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/why-nobodys-looking-at-your-labs-x-account/https://yourlabmarketing.com/blog/why-nobodys-looking-at-your-labs-x-account/The specific habits that make a research lab's X account invisible, and what to change about each one.Wed, 19 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/lab-website-checklist-grant-renewal/https://yourlabmarketing.com/blog/lab-website-checklist-grant-renewal/What a reviewer checks on your lab's website before a renewal, and what to fix before they get there.Tue, 18 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/paper-to-linkedin-post/https://yourlabmarketing.com/blog/paper-to-linkedin-post/The paper isn't the post. A short guide to writing about your own research without overclaiming or losing your co-authors' trust.Mon, 17 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/what-makes-a-good-academic-lab-website/https://yourlabmarketing.com/blog/what-makes-a-good-academic-lab-website/The traits that separate a lab website people use from one that sits there. No redesign required to fix most of them.Sun, 16 Aug 2026 00:00:00 GMThttps://yourlabmarketing.com/blog/does-your-lab-need-a-social-media-strategy/https://yourlabmarketing.com/blog/does-your-lab-need-a-social-media-strategy/A practical answer for PIs: who looks at a lab's social accounts, and when the time investment pays off.Sat, 15 Aug 2026 00:00:00 GMT