Read the paper, not the abstract
The methods and the limitations are where a post goes wrong if nobody reads them. We read them, every time, before we write a word.
A studio built for one kind of client.
We only work with research labs, because that work deserves a specialist instead of a generalist agency picking up the account. Most agencies write about a finding the way they'd write about a product launch. We read the paper first.
Good writing about science is a specific skill.
Writing about science well means acting like a careful co-author who happens to publish on LinkedIn instead of in a journal. That skill is rare, and almost no lab has the time to develop it in-house.
Your Lab Marketing is run by Anthony Courey. We're AI-native: AI drafts the first pass of every post from your source material. The studio is deliberately small, so a person reviews and edits that draft before your lab ever sees it.
Four things we don't compromise on.
Nothing overclaims
A result gets described the way the paper describes it. If the finding is preliminary, the post says preliminary. Your name is on it, not ours.
Written for the platform, not translated
A LinkedIn post and an X thread are different pieces of writing, not one caption cut three ways. Each gets written for how people read there.
You see it before anyone else does
Every draft goes through your portal first, and someone from your lab signs off before it reaches a feed.
See if we're the right fit.
A short call, no deck. You describe the work and how much of it is getting out; we tell you plainly whether we're the right fit.